Direct Digital Holdings Broadcasts Profitable Extension To Present Non-Dilutive Debt Facility

Direct Digital Holdings Broadcasts Profitable Extension To Present Non-Dilutive Debt Facility

HOUSTON , Aug. 3, 2022 /PRNewswire/ — Direct Digital Holdings, Inc. (Nasdaq: DRCT) (“Direct Digital” or

HOUSTON , Aug. 3, 2022 /PRNewswire/ — Direct Digital Holdings, Inc. (Nasdaq: DRCT) (“Direct Digital” or the “Firm”), a number one promoting and advertising know-how platform and proprietor of working corporations Colossus Media, LLC, Huddled Lots LLC and Orange142, LLC, at the moment introduced the profitable completion of an extension to its present debt facility.

Direct Digital upsized its present funded credit score facility with Lafayette Sq., a commercially scaled funding platform. The power now totals $26 million, and the Firm intends to deploy the extra capital to simplify and solidify its steadiness sheet and full the ultimate cost owed to a former proprietor, USDM Holdings, Inc., which can lead to a decrease blended price of capital and elevated cashflow to the Firm.

Mark Walker, Chairman and Chief Govt Officer of Direct Digital, commented, “We’re happy to reinforce our monetary flexibility using our present debt settlement with Lafayette Sq.. Lafayette Sq. has been a dedicated, collaborative associate and has offered us with entry to supportive non-dilutive capital as we proceed to develop our enterprise and optimize our capital construction.”

Damien Dwin, Founder and Chief Govt Officer of Lafayette Sq., commented, “Lafayette Sq. is happy to associate with Direct Digital, gas its progress and determine methods to help the wellbeing of its workers. We help Direct Digital’s revolutionary method to enact significant change benefitting traditionally marginalized communities throughout the promoting panorama.”

Ahead Wanting Statements
This press launch might comprise forward-looking statements throughout the which means of federal securities legal guidelines, together with the Personal Securities Litigation Reform Act of 1995, Part 27A of the Securities Act of 1933, as amended, and Part 21E of the Securities Alternate Act of 1934, as amended, and that are topic to sure dangers, traits and uncertainties. As used under, “we,” “us,” and “our” consult with Direct Digital. We use phrases resembling “may,” “would,” “might,” “would possibly,” “will,” “anticipate,” “doubtless,” “imagine,” “proceed,” “anticipate,” “estimate,” “intend,” “plan,” “prospect,” “undertaking” and different related expressions to determine forward-looking statements, however not all forward-looking statements embody these phrases. All statements contained on this launch that don’t relate to issues of historic reality ought to be thought of forward-looking statements. All of our forward-looking statements contain estimates and uncertainties that might trigger precise outcomes to vary materially from these expressed in or implied by the forward-looking statements. Our forward-looking statements are based mostly on assumptions that we have now made in mild of our trade expertise and our perceptions of historic traits, present circumstances, anticipated future developments and different elements we imagine are acceptable beneath the circumstances. Though we imagine that these forward-looking statements are based mostly on affordable assumptions, many elements may have an effect on our precise working and monetary efficiency and trigger our efficiency to vary materially from the efficiency expressed in or implied by the forward-looking statements, together with, however not restricted to: our dependence on the general demand for promoting, which could possibly be influenced by financial downturns; any slow-down or unanticipated improvement available in the market for programmatic promoting campaigns; the results of well being epidemics, resembling the continuing world COVID-19 pandemic; operational and efficiency points with our platform, whether or not actual or perceived, together with a failure to reply to technological modifications or to improve our know-how programs; any vital inadvertent disclosure or breach of confidential and/or private data we maintain, or of the safety of our or our clients’, suppliers’ or different companions’ laptop programs; any unavailability or non-performance of the non-proprietary know-how, software program, services that we use; unfavorable publicity and destructive public notion about our trade, significantly considerations concerning information privateness and safety referring to our trade’s know-how and practices, and any perceived failure to adjust to legal guidelines and trade self-regulation; restrictions on using third-party “cookies,” cell gadget IDs or different monitoring applied sciences, which may diminish our platform’s effectiveness; any incapacity to compete in our intensely aggressive market; any vital fluctuations brought on by our excessive buyer focus; our restricted working historical past, which may lead to our previous outcomes not being indicative of future working efficiency; any violation of authorized and regulatory necessities or any misconduct by our workers, subcontractors, brokers or enterprise companions; any pressure on our assets, diversion of our administration’s consideration or affect on our capability to draw and retain certified board members on account of being a public firm; our dependence, as a holding firm, on receiving distributions from Direct Digital Holdings, LLC to pay our taxes, bills and dividends; and different elements and assumptions mentioned within the “Danger Elements,” “Administration’s Dialogue and Evaluation of Monetary Situations and Outcomes of Operations” and different sections of our filings with the SEC that we make sometimes. Ought to a number of of those dangers or uncertainties materialize or ought to any of those assumptions show to be incorrect, our precise working and monetary efficiency might fluctuate in materials respects from the efficiency projected in or implied by these forward-looking statements. Additional, any forward-looking assertion speaks solely as of the date on which it’s made, and besides as required by legislation, we undertake no obligation to replace any forward-looking assertion contained on this launch to mirror occasions or circumstances after the date on which it’s made or to mirror the prevalence of anticipated or unanticipated occasions or circumstances, and we declare the safety of the protected harbor for forward-looking statements contained within the Personal Securities Litigation Reform Act of 1995.

About Direct Digital Holdings
Direct Digital Holdings, Inc. (Nasdaq: DRCT), proprietor of working corporations Colossus Media, LLC, Huddled Lots LLC and Orange142, LLC, brings state-of-the-art sell- and buy-side promoting platforms collectively beneath one umbrella firm. Direct Digital Holdings, Inc.’ sell-side platform, Colossus Media, LLC, presents advertisers of all sizes in depth attain inside basic market and multicultural media properties. The corporate’s subsidiaries Huddled Lots LLC and Orange142, LLC ship vital ROI for center market advertisers by offering data-optimized programmatic options at scale for companies in sectors that vary from power to healthcare to journey to monetary companies. Direct Digital Holdings Inc.’ sell- and buy-side options handle roughly 70,000 shoppers month-to-month, producing over 90 billion impressions per 30 days throughout show, CTV, in-app and different media channels. The corporate has been named a high minority-owned enterprise by The Houston Enterprise Journal.

About Lafayette Sq.
Lafayette Sq. is a commercially scaled funding platform constructed for and enhanced by our dedication to affect.  The agency deploys long-term capital alongside impactful companies to native communities throughout America via its credit score, actual property, and renewables divisions. Lafayette Sq.’s mission is to be the main supplier of impact-driven capital working towards a extra inclusive economic system.  For extra details about Lafayette Sq., please go to www.lafayettesquare.com.

SOURCE Direct Digital Holdings

Direct Digital Holdings Broadcasts Profitable Extension To Present Non-Dilutive Debt Facility

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